TO INNOVATE IS TO EVOLVE

August 2025 (Johannesburg, South Africa): Blue Chip Future Fund is proud to introduce its new brand identity—an evolution that reflects not only who we are today, but the dynamic future we’re building toward.

Our fully overhauled look, with its bold new logo, vibrant colour palette, and sleek yet playful typography, strikes a balance between investment and social change. It captures the impact of the work we do: empowering young South Africans to shape industries, uplift communities, and redefine what is possible through innovation, leadership, and excellence.

At the heart of our rebrand lies a simple but powerful symbol: the Ripple B. Designed with flowing lines that evoke waves, movement, and connection, the new icon represents momentum and the far-reaching influence of investing in potential. Each ripple tells an ongoing story, creating endless possibilities beyond its origin.

Over the past several months, we had the privilege of working with awarded South African graphic designer Justin Michau. He generously volunteered his time and creative vision to help bring this identity to life with remarkable care and artistry — a contribution that aligns with our greater vision: by South Africans, for South Africans.

This modern design speaks to our mission with renewed clarity. It reflects a generation that is bold, forward-thinking, and deeply committed to meaningful change from within. It stands for who we serve and who we are: agile, visionary, and prepared to shape the future with purpose.

We invite you to explore the rebrand, now live across all our platforms. As we step into this exciting new chapter, our commitment remains unchanged: to back tomorrow’s leaders, today.

Welcome to Blue Chip Future Fund 2.0.

Press Contact: Michael Hinterreiter, michael@bc-ff.org